97.3 The Machine
97.3 The Machine:
97.3 The Machine is a radio station with an exciting history, and as of now, the most popular talk radio station in San Diego. In this blog post, we will explore how 97.3 The Machine ended up becoming one of America’s most talked-about stations, what kind of programming they offer listeners, and some inside information on their favorite sports team: the San Diego Padres! The history of the station is a long and winding one. Originally, 97.25 MHz was occupied by KSDO-FM (Kraft’s Dairy Company), with their frequency broadcast as “The Kraft Music Hall”.
97.25 MHz was later leased to another company, which used it for an English language instructional format dubbed “New Dimensions Radio.” In 1972, Entercom purchased the lease from New Dimensions Broadcasting and changed its call letters to KLRO after acquiring KIOI (1010 AM) from General Electric in 1970; both stations would share the exact studio location until 1985 when they moved into two different buildings on Clairmont Mesa Boulevard that were formerly occupied by Fotomat Corporation headquarters. As time passed, KLRO (now at 97.
– The Machine_) acquired the rights to San Diego Padres broadcasts in 1983 and carried them until 2004 when they were replaced by XETRA’s La Raza 93. When Entercom rebranded all of their FM stations with a new “97” logo, KLRO became KEGY; this was done for several reasons, including that there was overlap between the call letters of its sister station KRTH in Los Angeles and those assigned to KPWR in Glendale as well as having an easily identifiable individual callsign associated with each frequency it occupied.
In 1995, KSDO-FM on 1010 AM changed formats from easy listening music to all-news. In 1996, KSDO became KMPC; the station would be sold in 1997 and change their call letters to KOGO (AM).
Radio Contact Info:
Address: 9665 Granite Ridge Drive, Suite 600 San Diego, CA 92123